Strategies to Enhance and Maintain Quality of Life: The Case of Non-Metropolitan Illinois

Authors

  • Adee Athiyaman Illinois Institute for Rural Affairs, Western Illinois University
  • Norman Walzer Illinois Institute for Rural Affairs, Western Illinois University

Abstract

This paper posits that one experiences a sense of wellbeing (quality of life (QOL)) when the needs one feels are appreciably reduced. Local public officials and managers can promote policies and take actions to create an environment where these needs are addressed or the status is achieved. Based on an empirical analysis of quality of life perceptions among non-metropolitan residents in Illinois, this research offers guidelines for managing QOL perceptions at the community level. Specifically, satisfaction with K-12 education and basic medical services play a prominent role in influencing QOL perceptions. In summary, the paper not only highlights the meaning of QOL, but also shows how it could be managed.

Author Biographies

Adee Athiyaman, Illinois Institute for Rural Affairs, Western Illinois University

Adee Athiyaman is Professor of Marketing in the Illinois Institute for Rural Affairs at Western Illinois University. His research on marketing models has been published in more than 30 scholarly journals such as the Australian Journal of Marketing Research, European Journal of Marketing, Australasian Journal of Regional Studies, New Zealand Journal of Applied Business Research, and Marketing Intelligence & Planning. His current research involves an examination of the various scenarios and contextual factors that affect entrepreneurial development and action.

Norman Walzer, Illinois Institute for Rural Affairs, Western Illinois University

Norman Walzer is Professor and Director Emeritus Illinois Institute for Rural Affairs. He has more than 35 publications including 15 authored or edited books, articles, and reports on regional economic analysis and local public finance issues.

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Published

2008-03-03

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Section

Articles