Traditional Cultural Accommodations and Community Development in the Creative Tourism Perspective: The Case of ‘Hanokstay’ Program in South Korea

Anne H.J Lee, Debbie B. H. Lee, Yongseok Shin, Geoffrey Wall

Abstract


This paper reviews the development policies of traditional cultural accommodations as community development from the perspective of creative tourism. The Hanokstay program in South Korea is chosen to examine the challenges and opportunities posed by the process of developing and promoting the place-based cultural accommodation sector. The selected case sites are reviewed through the related themes of ‘service and product’; ‘sales and marketing’; ‘planning and development’; and ‘policy’. The result of the review illustrates the evolution of the traditional cultural accommodation sector in the context of creative tourism and highlights the tension that exists between the provision of traditional experiences through the use of modern technologies.

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